Best of Both Words
Catering to English and Arabic audiences, Tamimi also wished to look sleek and modern. In response, Punch designed a unique brand identity that could be read in both languages simultaneously. In a multi-lingual market, brand identities often have to compromise on brevity. Logos resort to communicating the brand name in more than one language together. This makes the bi-lingual identity inflexible or makes the uni-lingual identity miss out on certain audiences. Tamimi was a brand that not only catered to both English and Arabic speakers, but also wished to look sleek and modern. Punch answered this challenge with an innovative idea. We designed a unique typography solution. The logo developed was a single graphic that can be read in both languages simultaneously. From left to right as English and right to left as Arabic. Both read as Tamimi!