Branding Superheroes

Header Image for Punch 8th Anniversary Campaign: Superhero Mask Image
Graphic Design

Branding Superheroes

We turned 8 in 2014. It is an age of wonder, discovery and growth. And like every 8-year old we too have heroes to look up to. Not just fictional ones with speech bubbles and terrible fashion sense. But our very own clients. Those who perform superhuman tasks for their brands. Every day.

To honour their prowess, we launched the ‘Super 8’ campaign. A superhero mask was sent to all our clients along with a "top-secret" albeit fun mission to perform. All they had to do, was to wear the mask, take a picture of themselves and upload it to a secret link. 

Our clients turned out to be as excited as we were and they sent us an overwhelming number of responses. A winner was chosen randomly and was awarded the Apple 11” MacBook Air while every participant was sent a personalized Moleskine® Diary.

Client: 
Punch Design
Launch: 
2014
Services: 
Key Visual
Brand Activation
Punch 8th Anniversary Campaign: Superhero Mask Image
Punch 8th Anniversary Campaign: Invite Cover Image
Punch 8th Anniversary Campaign: Invite Inside Image
Punch 8th Anniversary Campaign: Superhero Image
Punch 8th Anniversary Campaign: Superhero Mask Image
Punch 8th Anniversary Campaign: Website Announcer Image
Punch 8th Anniversary Campaign: Results Statistics Image

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