Epic & Infinite

Graphic Design

Epic & Infinite

When everything looks different around us, how could we (twiddling designers that we are) still allow ourselves to look the same? Our shift to the new Dubai Downtown office called for an obvious identity overhaul. Bold, robust and invigorating, our new stationery ambitiously aims to be the eye-candy on your desks.

Neenah paper’s Classic Crest® in Epic Black with Stipple finish was used as the raw material for all our stationery except our Letterhead. For the Letterhead we opted to use the Neenah Conorado® SST brand in Infinite White color with Stipple finish

The sleekest specimen of our design is visibly (and tangibly) the Business Card. We printed with Silver Hot Foil on Epic Black on the front side. And on the reverse, the order was reversed - Black Hot Foil printed on Silver Spot background. Finally, but vitally, we indulged in a full laser cut of the Punch brandmark placed bang in the middle.

Client: 
Punch Design
Launch: 
2014
Services: 
Brand Identity
Punch Identity Refresh Case Study: Stationery Set Image
Punch Identity Refresh Case Study: Business Cards Image
Punch Identity Refresh Case Study: Stationery Set Top View Image
Punch Identity Refresh Case Study: Business Cards Front & Reverse Image

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