Exceeding Expectations

Pearl in an oyster brand image for Landmark Hotels & Suites Branding Case Study
Branding

Exceeding Expectations

A well known hotel group amongst the business community in the Middle East wished to upscale their branding so as to reach out to a wider audience. The old branding and naming convention for the different properties were inconsistent and needed streamlining.

After a very detailed market research, a new brand Strategy (Exceeding Expectations), brand identity program, brand architecture and corporate identity & communication guidelines was developed to take the hotel to a new level.

As of going to print Landmark Hotels are doing better than before with up to 90% occupancy across the year. 

Client: 
Landmark Hotels
Launch: 
2009
Services: 
CMS website
Concept
Brand Identity
Brand Architecture
Brand Guidelines
Brand Management
Landmark Hotels Branding Case Study: Pearl in an Oyster
Landmark Hotels Branding Case Study: Logo Image
Landmark Hotels Branding Case Study: Logo Construction Image
Landmark Hotels Branding Case Study: Stationery Set Image
Landmark Hotels Branding Case Study: Brand Guidelines Cover Image
Landmark Hotels Branding Case Study: Brand Guidelines Image
Landmark Hotels Branding Case Study: Brand Guidelines Image
Landmark Hotels Branding Case Study: Dubai businessman with arms wide open
Landmark Hotels Branding Case Study: Tablet Web Layout
Landmark Hotels Branding Case Study: Tablet Web Layout
Landmark Hotels Branding Case Study: Baby in Hotel Room bed
Landmark Hotels Branding Case Study: Cushions with Logo Image
Landmark Hotels Branding Case Study: Brochure Image
Landmark Hotels Branding Case Study: Leaflet Image

A project on your mind?

If you have a branding, design, digital, creative or advertising project you'd like to discuss, send us your queries and we'll get back to you as soon as possible.