Healthpoint

Header Image for Healthpoint Brand Identity Case Study: Wing Graphic
Branding

Healthpoint

Healthpoint, by Mubadala Healthcare is a fully integrated, primary care and multi-speciality hospital in Abu Dhabi. This world-class facility is also equipped for everything from surgery, pediatrics, dentistry to even sports medicine among several other special specialities.

On our way to carve them a brand identity guideline, our insight revealed that Healthpoint’s multi-speciality prowess is symbolized beautifully in the hummingbird. Nimble, swift, agile and with the ability to fly all directions, this tiny bird held the power to express what Healthpoint stood for. We honed this concept and created a modern, minimalist and innovative identity helped the brand be recognized for their unique expertise. Just like a Hummingbird.

 
Client: 
Healthpoint
Launch: 
2012
Services: 
Branding
Brand Guidelines
 Healthpoint Brand Identity Case Study: Logo with Wing Graphic Image
 Healthpoint Brand Identity Case Study: Logo in Revers Background
 Healthpoint Brand Identity Case Study: Colour Palette Image
 Healthpoint Brand Identity Case Study: Stationery Collateral Image
 Healthpoint Brand Identity Case Study: Stationery Collateral Image
 Healthpoint Brand Identity Case Study: Business Cards Image
 Healthpoint Brand Identity Case Study: Medical Folder Image
 Healthpoint Brand Identity Case Study: Staff Uniform Image

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