Tying 70 years in one event.

Header Image for J&J Menap Annual Meeting Case Study: Brand Identity
Branding

Tying 70 years in one event.

Johnson & Johnson is a company strongly guided by values that were immortalised as their Credo in 1943. On the 70th anniversary of this Credo, Johnson & Johnson wished to celebrate its legacy in a way that connected present employees to their company’s past.

Punch forged a design solution using the symbolic red ribbon. Not only did the ribbon express celebration, but also helped tie the event together, visually and experientially. But to highlight the company’s legacy, we decided to go further. By sourcing iconic heritage products and recreating 3D building models from the company's history we built a museum-like ambience. For the attendees, it was like a journey through time. To create a lasting impact on them, we also extended the concept to all applications including kits, posters, signage and a coffee-table book. As a sign-off, we also created a unique Ribbon font from scratch, especially for the event.

Client: 
Johnson & Johnson
Launch: 
2013
Services: 
Books & Reports
Brand Identity
Event Branding
J&J Menap Annual Meeting: Kit Image
J&J Menap Annual Meeting: Transforming the Business
J&J Menap Annual Meeting: Ribbon Image
J&J Menap Annual Meeting: Milestone Display Stand Image
J&J Menap Annual Meeting: Display Stands Image
J&J Menap Annual Meeting: Venue Image
J&J Menap Annual Meeting: Antiques Display Stand Image
J&J Menap Annual Meeting: Celebratory Ribbon typeface Image
J&J Menap Annual Meeting: 3D Display Stand Image
J&J Menap Annual Meeting: Coffee table Book Image
J&J Menap Annual Meeting: Antiques Display Image
J&J Menap Annual Meeting: Coffee table Book Inside Image
J&J Menap Annual Meeting: Schedule Design Image
J&J Menap Annual Meeting: Direction Signs Image

A project on your mind?

If you have a branding, design, digital, creative or advertising project you'd like to discuss, send us your queries and we'll get back to you as soon as possible.