One World. One Medicine. One Style.

Header Image for HMSDC Branding Case Study: Medical Syringe
Branding

One World. One Medicine. One Style.

HMSDC, a joint effort with Harvard Medical International, is part of the Government of Dubai’s mission to develop a center of excellence for health care, medical education, and research in the region.

Punch was asked to create a corporate identity guideline for HMSDC so that they could work with different design companies and yet maintain a consistent image that Harvard Medical is known for.

A comprehensive design strategy was put in place via a new Corporate Identity Guideline. The iconic Harvard Crimson Red was used extensively in all applications. Punch even devised a photography style guide for HMSDC which used black and white imagery while retaining bit of naturally red colored objects in the photograph. 

Client: 
HMSDC
Launch: 
2007
Services: 
Brand Identity
Brand Guidelines
HMSDC Branding Case Study: Diary Cover Image
HMSDC Branding Case Study: Corporate Guidelines Image
HMSDC Branding Case Study: Corporate Guidelines Image
HMSDC Branding Case Study: Corporate Guidelines Image
HMSDC Branding Case Study: Accessories Design Image
HMSDC Branding Case Study: Folder Design Image

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