Protecting Freshness, Spreading Love.
They bring smiles to millions of homes around the world. From the makers of household wraps and bags comes warm wishes to all in the season of giving and love. Glad launched their Ramadan campaign in Dubai this year with a simple message around protecting and caring for loved ones.
The communication had to capture the spirit and yet bring out the freshness that GLAD as a brand, promises to its customers. To convey the message, Punch resorted to use a key visual of fresh fruits and vegetables placed intelligently, to create the crescent, symbolic of the Islamic month, that emotionally connected with customers.