Putting a Brand on the Map

Header Imager for Explore Always Branding Case Study: Logo with Binoculars
Branding

Putting a Brand on the Map

As an already established icon in the UAE hospitality industry, the LMZ Group went forth to venture out in the tourism industry. Working from scratch, Punch helped them launch the ‘Explore Always’ brand - a progressive tours & travel company.

The name ‘Explore Always’ was coined to resonate a spirit of discovering new places with the audience. With rounded typeface and vibrant colours, the identity was designed to look energetic and enthusiastic. 

Yet, what held the identity in place was the cartographical ‘cues. We kept the ‘Pin’ and the dotted-line ‘Track’  ubiquitous throughout various applications of the brand. We used it as a conceptual design expression. It symbolised the customization and synergy of tourism services that Explore Always offered.

Client: 
Explore Always
Launch: 
2014
Services: 
Brochure
Naming
Brand Identity
Explore Always Branding Case Study: Logo
Explore Always Branding Case Study: Colour Palette Image
Explore Always Branding Case Study: Business Card & Letterhead Image
Explore Always Branding Case Study: Envelope Image
Explore Always Branding Case Study: Pamphlet and Passport Holder Image
Explore Always Branding Case Study: Diary and Mobile Website View Image
Explore Always Branding Case Study: Brochure Image

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