The smart way to save.
Beating the heat from the scorching sun is what this district cooling company does better than anyone in the market. In their endeavor to add more comfort to their customers, EMPOWER introduced online bill payment options. The shift was good, but it failed to move their customers to this new way of life.
EMPOWER was determined to change their mindset. When approached, Punch leveraged on all the benefits of online payments to create a great campaign that would change customer behaviour. No traveling meant more comfort and less pollution, zero cost meant more savings, and no queues meant more time. The message was simple but loud and effective, making the campaign a success.