So Much More.
Great brands become an essential part of our lives. The Johnson’s So Much More vision for its baby products did this by embracing the parent-baby bath time ritual and making it as their own.
As a part of this campaign, Punch helped them design a multi-product pack that is specifically used for bath time to enhance the complete experience. This combination of products helps parents reap much more out of the ritual by creating a stronger bond with their child. The pack was also equipped with parenting knowledge about skin-to-skin touch, sensory stimulation and healthy baby development. Simply said, an everyday moment with insight and design was made into So Much More.