Summit up in one icon

Header Image for Summit Hotel Branding Case Study: Business Card
Branding

Summit up in one icon

Though Dubai’s Summit Hotel may offer mid-range prices, they aren’t one to go short on luxury. Definitely, their brand identity had to showcase (and add to) the 'premium look’ of the hotel. So Punch set out to create an expression for them that was not only anointed with opulence and but offered visual design economy even.

From the brand name itself, we mined out an icon that represented the word ‘summit’ - literally and metaphorically. And after little tinkering, the icon revealed to us a unique design ingenuity which could evolve and procreate itself on every other brand application.

To carry it further, we built on the design with appropriate colours and typography. And finally, we delivered an end-to-end identity design that stemmed from this single icon.

Client: 
Summit
Launch: 
2015
Services: 
Branding
Brand Identity
Brand Guidelines
Summit Hotel Branding Case Study: Logo Visualisation
Summit Hotel Branding Case Study: Logo Construction
Summit Hotel Branding Case Study: Logo Pattern
Summit Hotel Branding Case Study: Colour Elements
Summit Hotel Branding Case Study: Pattern Application
Summit Hotel Branding Case Study: Stationery Set
Summit Hotel Branding Case Study: Business Card
Summit Hotel Branding Case Study: Diary

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