Conversations help share ideas that create unique, innovative solutions. That is the crux of enhancing quality in social development and infrastructure. The Abu Dhabi Quality Forum 2013 aimed to do just that in view of its Economic Vision for 2030.
Punch gave a spotlight to the importance of conversation in quality through a simple, yet intelligent brand identity design. Our design set the stage for the style and voice now carried on by the brand. As a first-of-its-kind forum in the region, it was necessary that the communication left an impressionable mark on its target audience. We helped them do so with attractive and pragmatic collateral including brochures, business cards and badges.