Innovative Governance

Books & Report | civic

City
Makers

CLIENT

The Executive Council, Dubai

YEAR

2016

SERVICES

Books & Reports, Infographics, Art Direction

City Makers 2016 was purposed to bring enormous positive changes to Dubai. And so when Pink Tank, an event creation, research company briefed us on the event, we absolutely wanted to be a part of it. City Makers calls for different entities of the government to meet and brainstorm on ways that would dramatically improve various shared services and eventually benefit every citizen of Dubai.

Our part was to create infographics and design books for each of the four government services. The team put on their thinking caps and traversed a creative escapade to come out with designs that not just adorned the book but eventually found place on everything that was branded at the event.

 

Dubai is an innovator in the public sector. Dubai governmental service centres deal with 1.48 million transactions a day and a total of 540 million a year.

Not only is the city well on its way to becoming Smart under initiatives launched by His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council of Dubai, but is steadily becoming one of the world’s most innovative and competitive economies through the support of an integrated and responsive government.

“The City Makers Competition is proof of the power of teamwork. Every team is as strong as four government entities, and a model for innovation”

— H.H. Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum
Crown Prince of Dubai and Chairman of The Executive Council of Dubai

Our part was to create infographics and design books for each of the four government services.

The team put on their thinking caps and traversed a creative escapade to come out with designs that not just adorned the book but eventually found place on everything that was branded at the event.

As a result it has become a gold standard in the UAE.