Nimble. Swift. Agile

Branding | healthcare

HealthPoint Guidelines

CLIENT

Mubadala Healthcare

YEAR

2012

SERVICES

Branding, Brand Guidelines.

Healthpoint, by Mubadala Healthcare is a fully integrated, primary care and multi-speciality hospital in Abu Dhabi. This world-class facility is also equipped for everything from surgery, pediatrics, dentistry to even sports medicine among several other special specialities.

On our way to carve them a brand identity guideline, our insight revealed that Healthpoint’s multi-speciality prowess is symbolized beautifully in the hummingbird. Nimble, swift, agile and with the ability to fly all directions, this tiny bird held the power to express what Healthpoint stood for. We honed this concept and created a modern, minimalist and innovative identity helped the brand be recognized for their unique expertise. Just like a Hummingbird.

The colours for the brand were inspired by the seven colours of the sand from the seven emirates of the UAE.