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Branding | healthcare

Wooridul spine centre

CLIENT

Mubadala Healthcare

YEAR

2009

SERVICES

Brand Identity Guidelines, Communication Guidelines, Brand Activation

And who would know it better than Wooridul Spine Center, a specialist spine care facility that is entirely dedicated to the treatment of spinal disorders and chronic back and neck pain in Dubai, who commissioned Punch Design for their corporate identity and design needs.

Working on the brand for a year and a half,  Punch has added value at different levels. Punch developed an extensive 60 page Corporate Identity Guideline, that included stationery, signage, and various other design elements across the brand, followed by an extensive Brand Communication Guideline.

Wooridul Spine Centre is a specialist spine care facility that is entirely dedicated to the treatment of spinal disorders and chronic back and neck pain. The Centre has been developed through a partnership between Mubadala Healthcare and Wooridul Spine Hospital, a world-class spinal surgery and spine care facility located in Seoul, South Korea, to bring cutting edge spinal-care to the people of the UAE.